Now more than ever, capital infusion is being sought by major brands that have taken a major hit due to social distancing protocols. Bankruptcies have afflicted entertainment companies like Apex Parks, which owns fourteen family entertainment venues–including water parks–in New Jersey, California, and Florida. Cinemex (CMX) Cinemas is prepping for financial restructuring. And popular chains like Gold’s Gym and 24 Hour Fitness are also filing for chapter 11. Even the Canadian-based acrobatics theater troupe, Cirque du Soleil is seeking capital to stay afloat.